Privacy Policy Page

Privacy Policy:

We view protection of Your privacy as a very important principle. We understand clearly that You and Your Personal Information is one of Our most important assets. We store and process Your Information including any sensitive financial information collected (as defined under the Information Technology Act, 2000), if any, on computers that may be protected by physical as well as reasonable technological security measures and procedures in accordance with Information Technology Act 2000 and Rules there under. Our current Privacy Policy is available at Privacy. If You object to Your Information being transferred or used in this way please do not use Platform.


Ark Zoe collects Data for various purposes set out in this Privacy Notice.

This Data includes, without limitation, the following categories[2]:

·        Contact information: first and last name, email address, postal address, country, employer, phone number and other similar contact data.

·        Financial information: payment instrument information, transactions, transaction history, preferences, method, mode and manner of payment, spending pattern or trends, and other similar data.

·        Technical information: website, device and mobile app usage, Internet Protocol (IP) address and similar information collected via automated means, such as cookies, pixels and similar technologies.

·        Transaction information: the date of the transaction, total amount, transaction history and preferences and related details.

·        Product and service information: Your account membership number, registration and payment information, and program-specific information, when you request products and/or services directly from us, or participate in marketing programs.

·        Personal information: Age, sex, date of birth, marital status, nationality, details of government identification documents provided, occupation, ethnicity, religion, travel history or any other personal information provided in responses to surveys or questionnaires.

·        Your reviews, feedback and opinions about our products, programmes and services.

 Loyalty programme information: your loyalty membership information, account details, profile or password details and any frequent flyer or travel partner programme affiliation.


 We collect Data in the following ways:

·        Information You Give Us:We receive and store any information you enter on our website or mobile application or give us in any other way (e.g., at outlets, stores, hotels, kiosks). Please see the section titled “Data Shared by You” for more information.

·        Automatic Information We Collect:We use “cookies”, pixels and similar technologies to receive and store certain types of information whenever you interact with us. Please see the section below, titled “Data that is Collected Automatically” for more information.

·        E-mail Communications:To help us make e-mails more relevant and interesting, we often receive a confirmation (if your device supports such capabilities) when you open e-mail from us or click on a link in the e-mail. You can choose not to receive marketing emails from us by clicking on the unsubscribe link in any marketing email.

·        Automatic Information We Collect from Other Websites: We receive and store certain types of information when you interact with third-party websites that use our technology or with whom we have a specific agreement. Because we process this information on behalf of the applicable website operators, collection, processing, and use of such information is subject to the applicable website operators’ privacy policies and is not covered by our Privacy Notice.

·        Information from Other Sources: We may obtain information from other sources. An example of this is when you authorize a third-party website), to interact directly with our website or mobile application to provide or receive Data about you. In that case, we might receive such Data used by that third-party website to identify your account with that website.

You can make choices about our collection and use of your Data. For example, you may want to access, edit or remove your Data on our website or mobile application. When you are asked to provide Data, you may decline.


 IRCPL may collect your Data in several ways from your use of our stores, website or mobile application. For instance:

·        when you register with us to receive our products and/or services;

·        when you conduct a transaction with us or attempt a transaction at our stores, on our website or mobile application;

·        when you complete surveys conducted by or for us;

·        when you elect to receive any communications (including promotional offers) from us;

·        from the information gathered by your visit to our stores, website or mobile application;


·        We automatically collect some information when you visit our website or use our mobile application. This information helps us to make improvements to our content and navigation. The information collected automatically includes your IP address.

·        Our web servers or affiliates who provide analytics and performance enhancement services collect IP addresses, operating system details, browsing details, device details and language settings. This information is aggregated to measure the number of visits, average time spent on the site, pages viewed and similar information. Ark Zoe uses this information to measure the site usage, improve content and to ensure safety and security, as well enhance performance of our website or mobile application.

·        We may collect your Data automatically via Cookies, pixels and similar technologies in line with settings on your browser. For more information about Cookies, please see the section below, titled “Cookies”.

[3] Refer to Rule 5(6) and 5(7) of the IT Rules

[4] Refer to Rule 5(3) of the IT Rules

[5] Refer to Rule 5(3) of the IT Rules


We may share your Data with for

·        Partners:We may make available to you services, products, or applications provided by Partners for use on or through our website or mobile application. If you choose to use such service, customer information related to those transactions may be shared with such Partner. 

[6] Refer to Rule 5(1), Rule 5(2) and Rule 5(5) of the IT Rules

Such Partners will be required to respect the security of your Data and to treat it in accordance with this privacy policy and applicable law[7].

These Service Providers will be required to only process Data in accordance with express instructions and as necessary to perform services for purposes set forth in this Privacy Notice. The Service Providers will also be required to safeguard the security and confidentiality of the Data they process by implementing appropriate technical and organizational security measures and confidentiality obligations binding employees accessing Data.[8]

·        When Ark Zoe acts as a Service Provider: We may process and share your Data with Tata Group Entities and Partners when we act as a service provider to such Tata Group Entities and Partners.

·        Protecting Ark Zoe:We may release Data when we believe release is appropriate to comply with applicable law or legal process, enforce or apply the Terms of Use of our website or mobile application and other agreements, protect Ark Zoe against harm or financial loss, when we believe disclosure is necessary to protect individuals’ vital interests, or in connection with an investigation of suspected or actual fraudulent or illegal activity. This may include exchanging information with other companies and organizations for fraud protection, risk management and dispute resolution. This does not include selling or otherwise disclosing personally identifiable information from users for commercial purposes in violation of this Privacy Notice.[9]

Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries or business units. Your Data (including in relation to loyalty programs) may be transferred as part of such transaction.

·        Third Parties: We may also share your Data with other third parties where:

1.    You request or authorize us to do so;

2.    We need to comply with applicable law or respond to valid legal process; or

3.    We need to operate and maintain the security of our website or mobile application, including to prevent or stop an attack on our computer systems or networks.

We require these third parties by contract to only process sensitive personal data in accordance with our instructions and as necessary to perform services on our behalf or in compliance with applicable law. We also require them to safeguard the security and confidentiality of the sensitive personal data they process on our behalf by implementing appropriate confidentiality, technical and organizational security measures.[10]

[7] Refer to Rule 7 of the IT Rules

[8] Refer to Rule 7 of the IT Rules

[9] Refer to Rule 6 of the IT Rules


We will use technical and organisational measures to safeguard your Data and we store your Data on secure servers. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us by e-mail.[11]

[10] Refer to Rule 7 of the IT Rules.

[11] Refer to Rule 8 of the IT Rules.

[12] Refer to Rule 5(4) of the IT Rules.

[13] Refer to Rule 5(6) and Rule 5(7) of the IT Rules.

You may submit a request as described in the “How to Contact Us” section below. We will not charge you for any request. Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.

Below, you will find additional privacy information that you may find important. Data Protection Laws, depending on your country, may include the following rights in relation to your Data[14]:

1.    Right to Confirmation and Access - the right to confirm our methods of processing and request

(i) copies of the information we hold about you at any time, or

(ii) that we modify, update or delete such information.

1.    Right to Correction - the right to have your Data rectified if it is inaccurate or incomplete.

2.    Right to be Forgotten - the right to request that we delete or remove your Data from our systems.

3.    Right to Restrict / Object to Our Use of your Data - the right to limit the way in which we can use it.

4.    Right to Data Portability - the right to request that we move, copy or transfer your Data.

5.    Right to Withdraw Consent – the right to withdraw your consent provided earlier.

6.    Right to File Complaints – the right to raise complaints to a regulatory authority.

For information about managing your Data and promotional communications, please e-mail us at

It is important that the Data we hold about you is accurate and current. Please keep us informed if your personal information changes during the period for which we hold it.[15]


Data collected under this Privacy Notice is hosted on servers located in India.


We take steps to ensure that the Data we collect under this Privacy Notice is processed according to the provisions of this Privacy Notice and the requirements of applicable law.

To ensure that your Data receives an adequate level of protection, we have put in place appropriate written contracts with Tata Group Entities, Partners and Service Providers that we share your Data with. This ensures your Data is treated by such parties in a way that is consistent with applicable law.[16]


If any court or competent authority finds that any provision of this Privacy Notice (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Notice will not be affected.

[14] Refer to Rule 5(6) and Rule 5(7) of the IT Rules.

[15] Refer to Rule 5(6) of the IT Rules.

[16] Refer to Rule 7 of the IT Rules.

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